Our modern industrial world is built of steel, all of it destined by the rules of Mother Nature to turn to dust, by rust.  Or it was, until Zirconia invented a non-toxic, room-temperature, spray-on coating for steel that chemically bonds to the surface to create a layer of ceramic that will never come off and never rust.

This product addresses the $3 Trillion spent annually dealing with corrosion.  Rusty bridges, corroding oil pipelines, the entire electrical grid, etc., all of which is currently rusting away, most of which can instead be sprayed with Zirconia, lasting for generations.

Zirconia, the end of rust.

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